On wrong shoes and river drownings

Ben Groundwater who runs the Backpacker blog on the Sydney Morning Herald has a linkbait piece (yes, we’re biting) today discussing the dangers of travel in Southeast Asia, declaring “Dangerous? Yes, but don’t try to change South-East Asia”.

Groundwater turns it around into an argument against foreign governments pressuring Laos (or Thailand/Cambodia who also indirectly get a mention) into regulating activities like tubing in Vang Vieng or the full moon parties on Ko Pha Ngan. After all, Australia is so over-regulated “bouncers won’t let you into bars with the wrong shoes”.

I do agree whole-heartedly with Groundwater that Australia is over-regulated — often to a seemingly insane degree — but I don’t agree that the polar opposite is any more desirable.

The thing is Southeast Asia isn’t the polar opposite. There are laws against riding a motorbike without a helmet, driving drunk, and taking or selling a wide variety of drugs. Sure you can go ahead and ride your bike home drunk and high without a helmet in your swimmers and, should you get pulled over, pay your way out of it — but it’s misleading to say Southeast Asia is the freewheeling, anything-goes destination Groundwater paints it as. Laos is a Communist-ruled nation for God’s sake.

The thing is, often the local governments are no keener on these shebangs than the hand-wringing Australian mob. Following full moon parties on Ko Pha Ngan there is often an outpouring of opinion in the Thai press demanding they be shut down, or at least better controlled. And changes have been made. There are in fact sniffer dogs at the parties and the places swarm with both undercover and in-uniform police trying to get a handle on things. Despite this people continue to die — drugs, drownings, motorbike accidents, boat sinkings, shootings — they have them all there, and it’s sometimes difficult to outwit Darwinism at work.

In the mid-noughties I remember talking to Lao tourism activists in southern Laos who were putting together tourism development plans for Savannakhet province. They used Vang Vieng as an example of exactly what they didn’t want to happen; surely that says something. Yes, even in the mid-2000s Vang Vieng was a disaster area and people were dying every year, month in, month out (in 2011 there were 22 reported deaths there).

I’ve done my share of stupid things in my travels — hell I was almost murdered in northern Laos two years ago when I put myself in a situation I probably shouldn’t have — but I was lucky and, as Groundwater did, escaped unscathed. Yet, as someone who visited Vang Vieng before tubing — when there were just a couple of guesthouses and a single restaurant — seeing the transformation from what was a sublime location to one of the best examples of all that is wrong with tourism in Southeast Asia deeply saddens me.

Nobody is suggesting that Vang Vieng be shut down to some how return to its earlier incarnation — that’s never going to happen. Nor should the shoe police get an invite, but even small changes could help to make the circus slightly safer.

Here are three off the top of my head: Stop tube hire after midday; “close” the top of the river where people jump in and/or transport to it after 3pm; stop doing the free drinks.

I’m not sure how workable any of them would be, but if enough people made useful suggestions perhaps tubing would become somewhat safer and lives would be saved.

It’s easy to trumpet freedom of choice and personal responsibility — right up to when it’s your son, daughter or old friend they find stuck under the tree roots.

Kill your travel brand with PR

British travel writer Jeremy Head has a solid piece titled “Is PR helping kill travel writing?” where he asks if PR is actively helping to kill the trade by essentially offering lazy and/or slim-budgetted travel editors reams of copy to fill their pages at no cost.

I agree with Head, but I’d go further and say the situation is exacerbated by publications that don’t disclose that the material is advertorial fluff. Essentially the professional writers (other than those in the employ of PR companies of course) are getting done out of a job while the readers are lied to.

And people wonder why I don’t read the travel section anymore.

There’s one point in Head’s piece though that I want to bring attention to and relate to three experiences I’ve had recently.

In his opening par he says “A Public Relations (PR) company is there to ensure that its clients get maximum positive exposure – often at the expense of their client’s competitors (either intentionally or otherwise.) That’s what they are paid to do.”

While I understand this, I do think that the means some PRs use to achieve this are disappointing. Three examples:

1) Not our fault there was no disclosure
A couple of weeks ago, I saw a story tweeted by a Vietnam-based travel agent that I know. It linked to a piece in a local paper that was a neat historical wrap on some of Vietnam’s colonial-style hotels. I thought it was interesting, so I retweeted it, posted it to the Travelfish Facebook page and put it in the list for inclusion in that week’s newsletter.

Nowhere in the story did it suggest the piece was advertorial.

Shortly after I tweeted it, Steve Jackson, a Hanoi-based writer, pointed out that the piece was actually written by a Vietnam-based PR agency (who he had briefly worked with) and the properties mentioned in the story were all represented by the agency in question.

I felt badly mislead, deleted my initial tweet, removed the Facebook page listing and it didn’t go into the newsletter.

The PR subsequently got involved and said something along the lines of disclosure is the editor’s/newspaper’s responsibility. I guess that kind of buck-passing is strictly true, but it left me with a bad taste in my mouth.

Being a big fan of one of the hotels in the piece, next time I read something about them I’m going to treat it with considerable more caution and check the author name versus the agency. Or, more likely, as I’m generally fairly time-pressed, I just won’t link to — or read — it.

How is that good for the hotel? It’s true I’m in the industry rather than just a consumer, but I’m also a publisher — and their move means I’m unlikely to be disposed to publicising them (by tweets, FB etc — I’ll use my own discretion and consideration for our readers when it comes to listing them).

2) Forget using a PR, bring your spamming inhouse
I have two main sets of email addresses. One set are Travelfish.org related and the other are on a completely different domain name that I use for personal correspondence and other projects. If you’re among the minority of people who spam and do have a brain, you should know which of these two sets is more appropriate.

If you follow the travel blogging scene, you’ll most likely be aware of a prominent travel blogger who has recently done a travel clothing sponsorship deal. I certainly was, as I’d seen it mentioned in their Twitter stream and on their blog.

I’d heard of the company before, but hadn’t paid all that much attention to it, but it would be fair to say this blogger had raised my awareness of it somewhat. That’s what sponsorships are supposed to achieve.

For the company, it seems that wasn’t enough.

Last week they sent me a press release, announcing the deal. It wasn’t to my Travelfish address, but rather to my personal, non-travel-related address.

Where did they get my email address from? Given I’ve never been to the company’s website, I assume they bought it off some crappy spam list. Nice.

There was no means to unsubscribe from the email. Even nicer.

I contacted the blogger and they apologised (not that they needed to), lamenting that they have no control over what the company does.

But what was the company thinking? Beats me, but what I do know is that you’ll never be reading about their products on Travelfish.org.

3) Using a PR to turn readers against your hotel
Best for last. A US-based travel PR company represents a five-star hotel here in Bali. We’re very good friends with the marketing manager at this hotel, and we go there very occassionally for sunset drinks and so on.

As with the previous example, this PR company spammed my personal account with releases pertaining to this hotel.

There is no way to unsubscribe.

In the end I complained to our friend at the hotel and they got in touch with the company and confirmed that my email address had been removed.

The emails kept coming.

I complained a second time and this time around the emails stopped.

While five-star hotels are not a core part of our coverage on Travelfish.org, we do list a few, especially here on Bali.

We don’t list this hotel.

Only to reinforce the stupidity of this particular agency, last week a short interview piece with me ran on the BBC. Among the answers I gave was I mentioned Uluwatu, a beautiful beach area in south Bali.

The same PR agency picked that up and added a blurb regarding it to our Facebook page, Digg and who knows where else. Why? Because they rephrased the quote around it as a means to promote the hotel they represent (which happens to be a good 30-minute drive from the beach area I mentioned), with a link to their hotel. I deleted the post from our Facebook page.

In each of these cases the actions of the PR company have worked to actively diminish the brand in my eyes, and I fail to see how that is a good thing for the properties and products involved.

And people wonder why I don’t link to PR driven pieces — at least, of course, when I’m aware that they are — on Travelfish.org.

Welcome to bat shit crazy land. BTW it isn’t safe here

Stuart Lodge of RoundTheWorldFlights has a followup piece on Tnooz to an earlier piece regarding the state of travel advisories given out by governments. He’s bringing attention to a new “traffic light” system that the British Foreign Office is testing out. As Stuart rightly points out, and as he quotes me as saying, it’s a grossly misleading way to do what, for all intents and purposes, should be fairly simple.

Naughty bus.

Naughty bus.

The “traffic light system” has five “states”

1) No restrictions in this travel advice
2) Avoid all but essential travel to part(s) of country
3) Avoid all but essential travel to whole country
4) Avoid all travel to part(s) of country
5) Avoid all travel to whole country

Nowhere (that I’ve seen) is a further explanation of each of these states given.

Three questions off the top of my head:
a) What do you mean by essential travel?
b) Which part(s)?
c) Does “No restrictions” mean it is safe?

I don’t want to get into the actual warnings as, to my mind, they’re often needlessly cautious and conservative, but rather to talk about what a travel advisory is actually supposed to do.

Give advice perhaps?

Stuart starts with the example of Yemen, which falls into a category 5 “Avoid all travel to whole country”, so I thought I’d compare it to Indonesia, which falls into category 1, “No restrictions in this travel advice”

Very first sentence in the Indonesia travel summary:

“Following the 15 April suicide bombing attack on a mosque in the West Java town of Cirebon, which left 26 people wounded, and a suicide bombing attack on a church in Solo, which left 20 injured, it is possible that further attacks could take place in the country.”

What? Sorry? Suicide bombings?

Second bullet point:

“There is a high threat from terrorism throughout Indonesia. Terrorist groups continue to plan attacks and have the capacity and intent to carry out these attacks at any time and anywhere in the country. “

Hang on, I thought you said it was safe?

Third bullet point:

“You should be particularly vigilant during holiday periods such as Easter, Christmas and Independence Day (17 August), which can be a time of heightened tensions in Indonesia.”

Fourth bullet point:

“You should exercise caution when travelling to Aceh, Central Sulawesi Province (especially Palu, Poso and Tentena), Maluku Province (especially Ambon) and Papua Province.”

Fifth bullet point:

“We advise you to avoid flying with Indonesian passenger airlines subject to the EU operating ban.”

Sixth bullet point:

“Volcanic eruptions and earthquakes occur regularly and tsunamis are possible.”

Seventh bullet point:

“Outbreaks of Avian Influenza (Bird Flu) in Indonesia have led to over 100 reported human fatalities.”

Eighth bullet point

“Penalties for illegal drug importation and use are severe and can include the death penalty.”

Ninth bullet point

“You should take out comprehensive travel and medical insurance before travelling.”

So just in case you missed it, the above means that Indonesia gets a green box highlighting that there are no restrictions at all regarding travel — which means it is safe right?

What the FCO seem to be saying is as long as you steer clear of suicide bombings and terrorist attacks, don’t travel during popular public holidays, don’t travel to four of Indonesia’s 30-odd provinces, don’t fly most of the airlines, do avoid volcanoes and tsunamis, don’t touch anything with feathers, do just say no and do call World Nomads, then you’ll be set — go the green box!

Phew, now that’s what I call no restrictions.

It’s about ten pagedowns before you reach something that is relevant and highly useful to the vast majority of Brits travelling in Indonesia:

Wear a helmet when on a motorbike.

Ignoring that piece of advice probably results in more British deaths annually in Indonesia than all the rest combined.

Travel advisories don’t need colour coding. They need useful actionable advice that pertains to Joe tourist who’s never been out of their home country before.

Advisories needs to be easy to read and digest and they need to be relevant to the people who are reading them.

Advisories need a readily accessible change log so “advisory watchers” can see, at a glance, what has changed.

Most importantly, they need to inform, not scare.

A service I would absolutely pay for

2011 has been a very good year for us. We’ve now got a team of 13+ talented people writing for us on a regular basis and the site, despite a few hiccups, is on a trajectory we’re pretty happy with.

On the revenue side, things are growing nicely (which helps when you need to pay people!) but what I’m finding is forever eating up more of my time is throwing all these numbers together and preparing charts etc that compare year on year and month on month performance etc etc.

The problem is I have no idea what I’m doing.

I’m not from a business background (it took me three attempts to pass Accounting I — I switched to a BA to avoid Accounting II) and while I love making charts, I am making it up as I go.

I find over and over again that I’ve been summarising data in the wrong way and need to go back through 3,4,5 years of data and re-tabulate it. It’s great when you’re procrastinating, not so hot at other times.

Even when you get the data right, there’s not exactly a central respository of averaged out data that gives you some guidelines to benchmark against. There’s no point getting all excited about raising a conversion rate from 5% to 8% when the industry average for your niche in 19%.

So what I’m saying is a resource backed up with data that says ok, for hotel bookings you need to track A,B,C with moving averages over X & Y days. Track cancellations as a percentage, not raw numbers, chart time between booking and stay etc etc.

For other affiliate areas, serve up industry average conversion rates for a content site. For eg X for insurance, Y for books, Z for tours etc. Attach to this some templates for spreadsheets that you can pour data into so that now not only are you saving time but you’re looking at representations of data that fit some kind of “bigger picture view”.

I realise all sites are different and, especially in travel, there’s many variations and vagueries, but if I’d been able to get something like this five years ago, it would have saved me an awful lot of time. An awful lot of time.

So if you’re an “ebooker” looking for an ebook worth writing, there’s a new pet project for you :)

What would I pay? I dunno — $500 to a grand depending on level of detail and, importantly, how much time it would save me.

The Travelfish.org predictions for 2012

Everyone loves to have a go at predicting what might be happening just around the corner. We love Southeast Asia and travel in the region, so we’ve decided to have a punt at what we might see develop on that front over the year ahead. Disclaimer: All of the following was done without use of any tarot cards. Or chicken feathers. Or tea leaves.

Burma
The loons in charge of Burma will announce direct flights to Naypyidaw — from Naypyidaw. All incoming visitors who do not arrive at Naypyidaw will be required to engage an overland transfer to Naypyidaw in order to take a flight from Naypyidaw to Naypyidaw. This will be required before moving any further into the country. The airfare will be 150 euros. North American pesos are not accepted. Note the domestic airline that runs Naypyidaw-Naypyidaw flights is a non-governmental entity with no connection whatsoever to the junta.

Naypyidaw airport transfer. Just EU 150.

Naypyidaw airport transfer. Just EU 150.

Cambodia
The ever forward-looking, ever-caring Cambodian government will approve the first McDonalds outlet within the grounds of Angkor Wat. Set within the confines of the Bayon monument, the McDonalds will quench thirsts with “Pagan Pepsi” and fill tummies with the much anticipated “Jayavarman Burger Seven Stack” which comes with one slice of cheese and one slice of (Cambodian) beef for each of the seven reigns. The company has pledged to make minimal structural changes to the Bayon, noting that the second floor of the restaurant will be supported by restored teak taken from remote Khmer villages and only one quarter of the monument will need to be demolished.

Indonesia
The Indonesian government will announce the introduction of a Bogan Baru Visa (BBV). Valid for Kuta and Legian, it also allows for daytrips to other selected regencies including Gianyar (home to Ubud folks) but BBV holders are otherwise restricted to south Bali. The BBV is available only on flights from Australia and can be purchased with four empty VB cans (bogans under the age of 15 can swap a small bag of grass for the visa).

Where is the Bintang tshirt?

Where is the Bintang tshirt?

Laos
Laos will announce the cancellation of all further dam contracts after a detailed study reveals that the impoverished country could make far more cashola by floating stoned and drunk backpackers down the rivers than by damming them and flogging the hydro power to Thailand. A full “Tube Laos” map is expected in June 2012 – just in time for the wet season.

No stoned tubers in sight...

No stoned tubers in sight...

Malaysia
The Malaysian government will finally announce the Thai-Malay visa run service that doesn’t even require a visa run. Simply login to www.ireallydontwanttogotomalaysiaforavisarun.com, submit your passport details, and a Malaysia entry and exit sticker along with the corresponding Thai stamps will be mailed to you. Cost yet to be announced, but we’d guess about $5 more than a bus from Phuket to Penang.

Singapore
Singapore will burst out of the closet, formally permitting hash bars, prostitution, gambling and chewing gum. Long hair, throwing butts on the ground, looking like a hippy and trying to wave down a taxi on the street however will remain punishable by caning.

Time to roll on down to Singapore

Time to roll on down to Singapore

Thailand
In order to further protect the “extremely well-respected by every living soul on the face of the earth” monarchy, we’ve heard that 2012 will see the removal of the letters “K”, “N”, “G” and “I” from all computer keyboards across Thailand. The Crown Property Bureau plan to release a workaround in early January, but we’ve heard the system is a tap to the right, so “walking” becomes “wallonh”. Early testers say it’s not too difficult to master.

Vietnam
In early February the Vietnamese government will start taking enrolments for the first ever Vietnamese travel agent online spamming course. Six months of tuition will cover matters from impersonating real travellers and spamming message boards through to how to write a good fake hotel review and abusing intellectual property 101.

Spamming for karma.

Spamming for karma.

Travel tech
Google
Google will go back to organising the world’s information — rather than their information before the world’s information.

Mobile
Google will announce the release of the Google Toaster, Google Kettle, Google Oven and Google Fridge. All will be embedded within the Android OS allowing Android to further cement its position over iOS as the leading operating system — who cares if they never use a browser?

Travel media
Tnooz will (finally) add the question, “How are you any different to the other X start-ups doing the same thing?” to their Tlabs questionnaire.

Bigger picture (Note: Okay, this is the only serious prediction)
People will continue to travel, explore new places and meet new people. They’ll learn new things — some good, some bad, but regardless one hopes they’ll have a rocking time doing it. Travel is awesome.

Travel is one of the best educations available on the planet and we strongly suggest all who can manage it embark on at least a PhD of it.

Get off your ass and travel!

Get off your ass and travel!

2011 has been a great year for travel and here’s hoping 2012 is even better. If you’re not already on the road, crank out the maps, grab some guidebooks and get travelling!

Best wishes to all and, to Travelfish readers, our deepest thanks, for being, well, Travelfish.org readers!

What do I pack for an international weekend away?

In February last year I blogged about what I was packing for a three week trip in northern Laos. This Friday I’m off for a three-day trip to Saigon, so I thought I’d revisit the list and see what goes out the window and what technology has replaced when I gain almost a year while my trip loses 18 days.

Gizmos
Last trip I took the MacBook, an iPodTouch, a Nikon D70 and a Canon Ixus 860. Phonewise I had a Nokia-3-sumthin. Plus all the cables chargers and what not.

This time I’m taking the MacBook and an iPhone 4.

Books
I’m currently reading Steve Jobs Biography. I was previously reading it on the Kindle, but that got nicked by some thieving scumbag, so now I’m reading it on the iPhone4 courtesy of Kindle for iPhone.

The moleskin has fallen apart. I’ll be using Notes on the iPhone4 for any note taking.

No guidebooks, though I’ll have our latest Saigon research on the iPhone4 (in PDF format) and I’ll be using EveryTrail and/or a free map for any mapping needs.

Changes
So the above is the big change. I’ve used an iPhone4 to replace one iPodTouch, two cameras, one phone, one notebook, four charging cables and any guidebook and mapping needs.

Clothing
I remain no fashion horse. One pair of Camel cargo pants and one pair of long shorts with around 362 pockets. I wouldn’t normally mention that the cargo pants are Camel brand (Camel as in the cigarette company) but their cargo pants are excellent, with lots of pockets and are very hard wearing — so I just swallow their sneaky branding exercise, foreswear the ciggies and just wear the pants. Other clothes, three tshirts, four sets of underwear, handkerchiefs, no socks. One baseball cap (AFP branded in case that matters).

For shoes I’m taking my canvassy slip-on Crocs they wear soooo well, are very comfortable — and cool because of airholes and the light fabric.

Toileteries etc
Minor stuff, a small towel and standard toiletries. My miniscule medical kit includes bandaids and plaster (for blisters). Mosquito repellant but no malarials.

Random stuff; a ball of string, a spare pair of glasses (if I can find them) but no sunglasses (I don’t have any). One passport.

Changes
This section has barely changed from what I packed for the longer trip last year. This is why buying a big pack because you’re doing a long trip is silly!

Money matters
A coupla hundred in cash with an international access ATM card.

The e-stuff
One Bali – Singapore – Saigon – Singapore – Bali eticket and one World Nomads travel insurance policy.

Attitude to travel
Lastly, and probably more important than any of the stuff above, an open mind, as few preconceived notions as I can manage and a strong desire for FUN!

Stick it all in a bag
All of the above fits easily into my 40 litre Victorinox pack — leaving plenty of space for presents which means more fun when I get home.

What about the cricket?

Excuse the largely Travelfish.org-unrelated waffle.

The other day a high profile RSS reader launched to the iPhone. Flipboard. They’d already been available on iPad for some time and had received considerable critical acclaim, so when it launched for iPhone, I grabbed a copy.

First the good.

It’s a very clever, innovative approach and UI. Think flicking through one of those sprirally business card holder thingies. I actually read a 32-page Guardian story on it today and had no issues flicking from page to page (or board to board perhaps) — unlike online where even a page two for a story has me frothing at the mouth.

It’s also very easy to use and navigate. It really is a pleasure to use.

Then the not so good.

Flipboard comes with a bunch of pre-installed RSS feeds, broken into News, Business, Tech & Science, Video, Cool Curators, Photo & Design, Living, Entertainment, Sports, Local, Travel and finally, Style.

I zoomed straight to Travel to see who was in the wrap (not Travelfish, but we’re pretty small fry, so I’m not offended, really!) to see it was the regular suspects including LP, Frommers and National Geographic along with some North American travel sites I’m familiar with and finally some travel bloggers (all of whom (I think, apologies if I’m off here) are North American). Some raised a bit of an eyebrow, but it was overall a collection of the usual suspects.

Then I browsed over to news. Of thirty news sources, one, AlJazeera, was not a US or UK news outlet.

Isn’t this internet thang global?

Over in the “Local” section, subtitled “Regional media, city guides, local food” (code for “all the stuff we couldn’t stick elsewhere”) 23 of the 32 sources are US or UK based. There’s a couple of hat tips to Asia – Shanghaiist gets an honourable mention at least, but there’s no Asian or Australian newspapers, Paris covers Europe, and, well Africa, just don’t go there, all the news out of there is bad anyway.

Anyone who knows me, knows I’m the least sport-inclined Australian on the face of the planet, which makes this app perfect for me. Zero cricket, rugby (either code) or badminton, but it is quite handy for baseball (for him) and yoga (for her).

I realise it must be difficult to boil down a gazillion news sources to something even remotely global in coverage, but Flipboard hasn’t even tried. It was suggested by tech journalist Jon Russell that “they have always claimed to be a US product” but nowhere on the app description page does it say something along the lines of “This app comes preinstalled with a selection of primarily US and UK media“.

To my mind it is an opportunity missed to perhaps expose Flipboard users to alternative news sources — I’m not talking about the People’s Front of Judea (or the Judean People’s Front) newsletter, but be they news sources like The Sydney Morning Herald, Bangkok Post or the Times of India, or a plethora of international travel bloggers who have interesting stuff to say, or, hell yeah, even a cricket mag!

If you’re going to preload RSS feeds and call it “News from the World” then it’s not a bad idea to make it “News from the World.

Until then, I’ll stick to Reeder which comes pre-loaded with nothing except an interface that just does what it says on the can.

Mobile platforms and Travelfish.org

I often get asked “Why don’t you have an Android App as well as an iPhone one” and I have two standard replies: We don’t have the resources to build for another platform and, at least according to our traffic, nobody seems to be using an Android phone to surf Travelfish.org.

I’ve never really understood it, but maybe you do. Below is a chart of the mobile platforms used to browse Travelfish.org. I realise the iPad doesn’t really belong there, but if it is good enough for Google, it will do for me too.

You’ll see from May through to November this year Android’s share has grown from just under 10% to 13%. Meanwhile the iPhone and iPod Touch has gone from 59% to 47% and the iPad from 27% to 35%. Note, these percentages are of just mobile traffic, not overall site traffic.

The overall iPhone, iPod, iPad section has barely shifted — from 85% to 82%.

Given reports like this, why aren’t we seeing a majority of readers on Android?

Thoughts?

Mobile platform use on Travelfish.org

Mobile platform use on Travelfish.org. Click on image for a big version

Update
Below are the share of overall traffic held by mobile platforms (including the iPad) as per Google Analytics.

May 8.5%
June 9.2%
July 10.2%
August 10.3%
September 10.6%
October 12.5%
November 13.8%

Don’t have a mobile optimised interface? Perhaps time to start thinking about one.

Outsourcing risk

Starting out as a travel writer? We’ll run it for free! Think of the profile we’ll give you! Before you know it editors will be banging down your door.

Oh, but yeah, we can’t pay sorry. We’re a startup and have no funds alocated for writers right now, but that will change one day.

Sound familiar?

I was pointed to a blog post the other day about a traveller who was trying to break into travel writing. Following the theory of building clips and profile she wrote for some sites for free. As time went on, she also wrote for websites that do pay, and which can serve as a staging ground for better paid writing, including respected travel websites like Bootsnall and Matador. Down the track she came across a bunch of her writing that she’d done for free for some expat website (which, until reading this story, I’d never heard of) bundled into a Kindle book that the publisher was selling.

Not surprisingly, she was unimpressed. You can read the full post here.

I’ll not name the publisher concerned, though if you Google the “author name+kindle ebook” you should be able to narrow the list pretty quickly.

When you boil it down, the publisher had conceptualised a product which they thought held water, but they were not willing to put their money where their mouth was. Instead they preyed on writers like the abovementioned, who were looking to break into the scene and were willing to write for free.

If the publisher thinks the idea floats, they should be willing to carry the risk. If they can’t afford to pay someone to do the work, then they should do it themself.

As a writer who is just starting out, if the publisher doesn’t have the resources to pay you, what do they have the resources to do? Do they have budget to edit/layout/promote your work?

Separately but also recently, I was approached for advice by another writer who was considering writing a portion of a travel ebook in return for a percentage on sales.

Once again, the publisher was looking to outsource risk. If they thought an ebook covering market food around the world was going to go gangbusters then they should put their money where their mouth is. If they don’t think it is going to go mental, then they should say so up front.

I’m not saying never work on a percentage — in the deadtree world many authors do — but do your research first.

Ask them why won’t they pay you up front, enquire after estimated sales and what sort of promotional activites they are planning. Is the cut on RRP or on price after the affiliate cut (which can often half the price of an ebook). What about rights?

Why am I having this little hissy fit?
Because it annoys the hell out of me!

We’ve always paid our writers — in the early years, yes, an absolute pittance — but we always paid. Back in the day, when we couldn’t afford to pay anything at all, I did all the research myself. As the company has grown so what we pay has grown and today we work to improve the lot of our team of writers (who we dearly love) whenever we can possibly afford to.

My point though, is, everyone can afford to pay something. As a publisher, that’s where you start and you build on it from there.

If you’re a writer, especially one starting out, be very choosy about who you write for on a free basis. Always ask to be paid and be wary of rights grabs and elusive promises of gold sometime a long way from today.

Further reading
Travelwriting 2.0
Travelbloggers Facebook group
Travelllll
WriterWebsitePlanner

Are people talking about your travel brand on Facebook?

In a fit of procrastination this morning I looked at the Facebook pages for a dozen travel brands along with ten travel bloggers and collected the two numbers in the left hand column: “Like this” and “Talk about this”. I was curious if there was much correlation between the two — seems there is.

Most are familiar with the Like This number. It represents the number of people (or bots masquerading as people) who have, at some stage in their like “liked” your page.

For Talk About This I went to Googletron which sent me to Quora which sent me to the Clix Group where I learned that “Essentially, the metric tracks the number of people who have created a story from the page in the past seven days.” There is a number of ways you can do that, by liking the page, posting on the wall, commenting on the wall and so on (see the Clix Group page for a full list).

So, I think I’m right in saying Like is everyone who has ever liked you and Talking about is those who have somehow interacted with you in the past seven days.

What I then did was select a dozen travel brands and ten bloggers and collated their likes and talking abouts. The only criteria was that the site had to have at least 1,000 people who had liked it. I then divided the number of talks about by the number of likes, which gave me a percentage score for each site.

The Facebook pages are (in alphabetical order):

Travel brands
Bootsnall https://www.facebook.com/BootsnAllTravel
FodorsTravel https://www.facebook.com/FodorsTravel
FootprintBooks https://www.facebook.com/FootprintBooks
Frommers https://www.facebook.com/Frommers
KLM https://www.facebook.com/KLM
LonelyPlanet https://www.facebook.com/lonelyplanet
MatadorNetwork https://www.facebook.com/matadornetwork
RoughGuides https://www.facebook.com/roughguides
Travelfish https://www.facebook.com/travelfish
Travellerspoint https://www.facebook.com/Travellerspoint
TripAdvisor https://www.facebook.com/TripAdvisor
VisitBritain https://www.facebook.com/LoveUK

I picked the above as examples of either major legacy publishers in travel (eg Lonely Planet, Rough Guides) or new media (Bootsnall, Matador etc). Travelfish.org is my site. Why KLM and Visit Britain you ask? Because they’re both often talked of as best case examples, so I wanted to include them to provide a benchmark of sorts.

Travel bloggers
AlmostFearless https://www.facebook.com/almostfearless
Everything Everywhere https://www.facebook.com/EverythingEverywhere
Indie Travel Podcast https://www.facebook.com/indietravel
JonnyVagabond https://www.facebook.com/johnnyvagabond.rtw
LegalNomads https://www.facebook.com/LegalNomads
Malaysia Asia https://www.facebook.com/MalaysiaAsiaPage
NomadicMatt https://www.facebook.com/nomadicmatt
TwentySomethingTravel https://www.facebook.com/TwentySomethingTravel
TwoBackpackers https://www.facebook.com/twobackpackers
Uncornered Market https://www.facebook.com/UncorneredMarket

In picking the bloggers, some (Everything Everywhere, Legalnomads, NomadicMatt and Uncornered Market) I know personally, others I follow or have heard of them frequently. Nothing scientific at work here.

The results
Save a couple of outliers (KLM for travel brands and Legal Nomads for bloggers) anything over 3% and you’re ahead of the pack. The bloggers tended to rank slightly higher, perhaps due to the more interactive vibe of that slice of the web or also perhaps because of generally lower overall numbers.

Chart of Facebook user interaction

Chart of Facebook user interaction

Some more thoughts:

Have budget? Use it wisely
I guess it helps to be an international airline like KLM as they’ve some budget to do some pretty cool things to get more energy out of the page, but then VisitBritain, which has received considerable praise (and I assume budget) was lagging a bit in the crowd.

Be yourself
I dropped Jodi (of Legalnomads) a line to ask after her Facebook activity and she replied saying “I don’t tend to post based on what I think my FB fans might like so much as I post the things that I find engaging or interesting, which I hope is what led them to the page in the first place. Times when I travel I post less external links & more photos from the road. It’s been very rewarding to have such a great response and engagement on the page.”

Makes sense. If you’re trying to make a connection with people, it’s best to try and be yourself. Perhaps more of a challenge for a brand than a blogger — which may explain the slightly higher rate for bloggers.

Post frequently
With the Travelfish.org Facebook page we post four to five times a day Monday to Friday (less on weekends) and that appears to have helped the reader interactions. Compare that to say Rough Guides, which is publishing to the wall every now and then, often with stretches of 3-4 days between posts.

Post photos
Photos, regardless of quality tend to get a lot of likes and comments. Images embedded in the wall-stream get better interaction than a link to a photo off-site, but then you lose the traffic across to your site. Bit of a tradeoff here and one needs to make a decision where you want people to be consuming your content.

Is it worth it?
I’m no Facebook fan personally, my true allegience lay with Twitter, but at the start of the year we decided to make a concerted push to increase our presence on Facebook. We set a goal of attaining 10,000 fans in the year (which we’re not going to make) and to post on the site frequently.

Facebook is now our second largest source of traffic after Google. Facebook brings us more visitors than Bing or Yahoo Google and it tends towards good traffic.

So yes, it is worth it :)

I’m no genius with numbers, the data I used for the graph above is here if you’d like to cook it up other ways — do let me know what you come up with.